Introduction

2024 has officially ended, and it has been a great year of product innovation and elevated user experience at Contify. Our organization has consistently ensured that our Market and Competitive Intelligence (M&CI) platform delivers beyond expectations. 

Recognizing the broader value of Market and Competitive Intelligence (M&CI), we’ve evolved our platform to ensure you benefit from the full spectrum of M&CI insights, going beyond traditional competitive intelligence (CI). 

Over the past year, we’ve continued to drive innovation, delivering significant UI/UX improvements and boosting platform convenience to simplify adopting intelligent programs within your workflows.

This blog aims to walk you through all the major updates we implemented in 2024 and their benefits. Whether you’re a long-time Contify user or someone looking to elevate your M&CI game, read along as we take you through these additions.

Contify's 2024 New Launches

2024 marked some major launches at Contify, featuring new aspects designed to streamline workflows and provide users with the most relevant and actionable information.

  • Addressing Your Queries With the Robust Conversational Interface Of Contify Copilot

Last year, we focused on integrating conversational AI into our platform to make it even easier for you to find the answers you need in a jiffy. As a result, Contify Copilot became an integral part of our M&CI platform, providing users with instant access to accurate answers for ad-hoc intelligence questions.

For instance:

  1. What are [Company Name]’s key competitive advantages in the [Market Segment] market?
  2. How does [Company Name]’s pricing strategy compare to ours?
  3. What are  [Company Name]’s recent investments in R&D?

Copilot eliminates the need to sift through large volumes of information by leveraging the RAG (Retrieval-Augmented Generation) technique, ensuring accuracy, precision, and trust.

You have complete control over the information sources used to generate answers. Choose from our curated newsfeed and insights, or even add your own attachments (more on that later). You can also select all sources if there is no specific preference.

Copilot analyzes the sources based on the query, combines them with additional context, and then generates an informed response along with the sources.

  • Facilitating Intelligence Analysis With AI-powered Insights 

Contify Insights has proved to be a powerful addition to our M&CI platform, eliminating the need to manually go through extensive amounts of data. It helps streamline intelligence gathering and analysis.

By combining the factual accuracy of custom knowledge graphs with the natural language capabilities of LLMs, Contify Insights delivers clear, concise, and structured answers to your key intelligence questions. This innovative approach mitigates common GenAI challenges like hallucinations, lack of attribution, and coverage gaps, and ensures trustworthy and actionable insights. 

Moreover, you can also customize your prompts to ensure the extracted information perfectly aligns with your specific business goals and needs.

 

Content Enhancements

In the last year, worked tirelessly to update our platform to deliver to your expectations. update our platform to meet and exceed your expectations. 

  • Providing Archival Data Up to 2 Years Ago 

Over the past year, we’ve made a significant investment in scaling our technology infrastructure, resulting in a 4x expansion of our archive data on the Contify platform. 

We’ve significantly invested in scaling our technology infrastructure, resulting in a major expansion of our archive data on the Contify platform.

Previously, users could access only six months of historical data. Recognizing the growing need for robust long-term trend analysis in today’s dynamic markets, we’ve extended this to two years. This means, getting access to providing access to 24 months of historical information within the Contify Global Newsfeed and News API. 

  1. Identify emerging trends
  2. Analyze competitive shifts over time
  3. Develop more informed long-term strategies 

 

New Features Updates 

In addition to many prominent launches, we’ve introduced new updates aimed at streamlining reporting, enabling deeper data analysis, and improving the efficient consumption of information. Key updates include:

  • Streamlining Reporting and Stakeholder Communication

After speaking with many of you, our valued customers, we identified several pain points and worked diligently to address them. Streamlining reporting and stakeholder communication was one such priority. To this end, we’ve consciously enhanced the reporting and visualization capabilities within our platform, recognizing the importance of clear and concise communication of competitive intelligence (CI) to stakeholders.

To address this, we introduced new auto-updating widgets:

  1. Timeline Widgets: Auto-updating charts that visualize complex data to simplify the understanding of your competitive landscape, and facilitating effective communication of key developments to stakeholders.
  2. Multi-Company Benchmarking: Charts that help gauge performance compared to competitors, identifying areas for improvement and aiding in the development of a successful product roadmap.
  3. Key Intelligence Questions (KIQs) Widgets: Visually appealing and customizable dashboard widgets that update in real-time to present subjective insights related to KIQs dynamically.

 

  • Scanning Uploaded Documents to Deliver Personalized Answers 

Recognizing the need for deeper analysis of proprietary data, we’ve developed features that allow you to upload PDFs into Contify Copilot, and get actionable insights and key highlights within seconds. 

These could be as complex as market research reports, sales documents, or other sets of hefty data, and more. Copilot intelligently parses and analyzes these PDFs, providing answers based solely on the information these documents contain with no bias.  

This feature ensures complete control over your critical data, with the ability to add or remove PDFs as needed, ensuring your analysis remains focused and relevant.

  • Summarizing Newsletters With the Power of AI

Amidst a world of growing data, we recognized the need for summarized information that is easy to consume. 

With a single click, you can now generate a concise overview of the key market and competitive updates included in your newsletter. This feature was specifically designed to save you valuable time and effort, eliminating the need to manually craft summaries. The generated summary is fully editable, allowing you to fine-tune the message and ensure it aligns perfectly with your specific communication goals.

By automating the summary process, this enhancement allows you to share critical insights with your audience in a timely manner, fostering quicker, data-driven decisions throughout your organization. 

Conclusion

2024 has been a landmark year for Contify, with all the advancements we’ve made to our Market and Competitive Intelligence platform. We’ve focused on expanding the scope of M&CI, going beyond traditional CI to provide a more comprehensive solution. 

By integrating powerful AI techniques into the platform, we’ve enabled users to access information more efficiently and gain deeper insights from their data. We’ve also significantly improved data access by expanding our historical archive to two years, and streamlined reporting with new visualization tools. 

Moreover, features like PDF upload and AI-powered newsletter summarization directly address user needs for personalized analysis and efficient information consumption. 

We would also encourage you to experience the power of Contify firsthand by taking our free 14-day trial.